What Does a Search Engine Do and Why? What is Its Role?

Data Transfer

You will find some definitions here, and I will also perform a test search to demonstrate the basics.

How do search engines discover new pages on websites?

Major search engines, such as Google, Yahoo, Bing and Yandex (and many more, which are using mainly the best ones) send out special software robots called “spiders” to build a list of the most important words on every website.
These automated spiders start on popular sites, indexing the words on each page, and follow every link found within the site. To discover and avoid spamming and other harmful activity, they are using very sophisticated and frequently changing algorithms, such as Google’s Penguin or Hummingbird.

It is also very important not to exceed the size of your pages. For instance, Bing definitely will not crawl more than 150 kByte of code. This code sum doesn’t just scramble our clear texts, but the entire set of characters entered, so be careful.
Search engines give higher rankings on websites based on the quality of the links pointing to other websites (backlinking, later).

Not the Quantity but the Quality matters!

Don’t forget about creating relevant content(s), because the quality of links will be based on it. Since the last changes last year, Google has been using more and more highly sophisticated to0ls, where not only the keywords got important roles like before the algorithm changes, but their synonyms, related keywords, acronyms, spelling variants and semantic variants.
In this regard, today’s tools – such as AI-implemented text or image generators – can significantly facilitate the content editing process.
The more authority and trust a website receives from the search engines, the higher the search engine rankings are. This is why you would want to optimize your website using effective and trusted On-page and Off-page methods. I’ll explain the difference between them next time.

The main job of a search engine is to provide the very best and most relevant information for the searchers. People in business generally have the same goal: immediately gaining the quickest access to the best available products and services. Nowadays, Search Engines definitely can do this job, so they really and quickly ease our life with quick and relevant searches on the Internet.

Analyzing this very tough requirement, it is immediately apparent that Search Engines are in a never-ending business too: their product is to deliver quality information of search results immediately for the searchers.
When a searcher comes for instance to Google’s home page and performs a query, she/he wants to be shown the very best information fast and within the first three pages, sometimes within the first paIn fact, 90 (!) per cent of the searchers visit only the first 3 result pages. So, it is imperative to be within the three on the SERP (Search Results Page). Most likely on the first

To ease the better understanding, I’ll show you a practical example of how a search engine works, for instance, Google.

Example: Imagine, that you want to find something that is very urgent for you at that moment, for instance, a ”black tie” for the weekend party. And it is Friday, so you should be quick enough with the results if you want to use the product. You have many opportunities to choose one from the local magazine or the local shop personally. But you have a lack of time, so you have to decide fast.
The easiest way is to open an internet browser – in this example: Google, but it could be any other – to see and compare the best offers. You simply type in your browser: ”black tie”, and you may choose immediately from the given selection. Type in the Google search bar: black tie.

“black tie” Search – Google Search Bar, Excerpt

Now, let’s see the SERP – Search Results Page:

“black tie” Search – Google Search Results Page, Excerpt

As you can see, you got back 1,510,000,000 (1510 million!) results. It is quite a lot, isn’t it? So, if you want to buy one, you can choose to form the choice.

This is the SERP above for the key phrase “black tie“. As you can count it (10 results/page), there can be approximately 1,510,000,000/10=151,000,00 (151 million) pages with the same results. This result may be won’t satisfy your curiosity, so you begin to refine your search.

Let’s try now “black tie with white dots“, because you like it and wear it next time.

“black tie with white dots” – Google Search

Let’s see the results:

“black tie with white dots” – Google-SERP

We should rate this latest search much better: “only” 32,100,000 results because we used a more specialized keyword structure. Consequently, if you use specialized, targeted, so-called “long tail keywords”, or “key phrases”, you will get a much more accurate result. That is, you can recognize how much the new SERP differs from the first search.
Today’s Google already makes the search easier, because when you enter the keyword, it already lists several chances, just pay attention to that!

Conclusion:

What pleases an internet surfer during using a search engine?

An internet surfer is looking for information, and answers to his questions. Content and easy-to-navigate content – Searching is called searching for a reason. Remember the last time searched, what did you search for and what did you find? How fast it was? If you found the result, the search engine did its work properly.
Remember, how could you find the product? Somebody somehow wanted to sell a ”black tie with white dots”, and you will find it. Perhaps you got it as a result of a Google search, or it was a paid advertisement – from your point of view it doesn’t matter -, you have found what you were looking for. From this aspect, only the result is that important.

What pleases the seller of the particular product?

It is very easy to answer the question: he had been given the chance to sell another product and make a profit.
And this is your aim as well, isn’t it?

This was only a simple example of how a search engine works. Furthermore, to present you the difference between a “general” and “targeted” search. Thirdly, now you might be aware of the fact that if your site comes up on the first page within the search results, you will be in a much better position to become the winner of the game.
That is a fact, that more than 85% of web users employ search engines to find the desired products on the Internet. Approximately 90% of them don’t and will not go behind the first 3 pages because they either have no time for it or are tired of further searching. If your website – containing your relevant product or service – is not listed in the major first engines and not within the first 10 results, you are losing to your competitors every single search and moment.

Developing SEO is a long-term process. You could see – and take the necessary consequences – from the examples above how an “average” searcher search for the results on the Internet. During this SEO process, you will continually be able to improve your understanding of how visitors search for and find – for them relevant – information. If you know these techniques, you might become the next publisher found within the top 10.

Coming: Importance Of Indexing, Sitemap, Ranking, And Backlinks page.